Music is a powerful emotional charge, so even the rationale for its absence must be caused by certain emotional factors.
The purpose of music is to translate a certain mood and bring about certain associations, and some of these associations, if I may say so, are generally accepted.
For example, classical music works in the perception of a person of any age, status, position - this is rigor, restraint, elegance. Therefore, it is difficult to imagine a more ideal background for a video broadcasting some eternal or mundane, but generalized values (reliable and safe family car, sanatorium, “honed” for elderly people, social advertising).
Things are vital, but momentary (such as fashion) - the same smartphones of a certain model, seasonal clothing collections, just youth goods - are wiser to advertise with the help of equally light popular music. But the fundamental classics here will look at least alien, and so absolutely with all genres.
Therefore, when choosing any background music in any kind of audio or video materials, it is necessary to rely not on “fashion”, but on the relevance of one or another musical accompaniment. And there are no other rules for selecting background music.
The background instrumental composition "Magic of Science" by AlexLouder is energetic and futuristic. This bright, light and transparent music perfectly conveys the mood of inspiration from scientific research and admiration for technical progress. Therefore, it is ideal for all sorts of educational materials, presentation, advertising or informational clips telling about the achievements of science and technology.
This instrumental composition can be used in:
TV or Radio Advert / Commercial, Youtube Video, Podcast, Film, Television, Video Game Soundtrack, Social Media Marketing, School and College Work, Videohive Preview, Viral Marketing Campaign, Mobile Phone App, Business and Promotional Presentation, Home Video, Theme Tune, Youtube Channel Intro / Outro, Crowdfunding Video, Background Music, Slide Show, Documentary, Cinema, TV Promotion, Web, Sports Media, Party / Gig Promo Video…
The purpose of music is to translate a certain mood and bring about certain associations, and some of these associations, if I may say so, are generally accepted.
For example, classical music works in the perception of a person of any age, status, position - this is rigor, restraint, elegance. Therefore, it is difficult to imagine a more ideal background for a video broadcasting some eternal or mundane, but generalized values (reliable and safe family car, sanatorium, “honed” for elderly people, social advertising).
Things are vital, but momentary (such as fashion) - the same smartphones of a certain model, seasonal clothing collections, just youth goods - are wiser to advertise with the help of equally light popular music. But the fundamental classics here will look at least alien, and so absolutely with all genres.
Therefore, when choosing any background music in any kind of audio or video materials, it is necessary to rely not on “fashion”, but on the relevance of one or another musical accompaniment. And there are no other rules for selecting background music.
The background instrumental composition "Magic of Science" by AlexLouder is energetic and futuristic. This bright, light and transparent music perfectly conveys the mood of inspiration from scientific research and admiration for technical progress. Therefore, it is ideal for all sorts of educational materials, presentation, advertising or informational clips telling about the achievements of science and technology.
This instrumental composition can be used in:
TV or Radio Advert / Commercial, Youtube Video, Podcast, Film, Television, Video Game Soundtrack, Social Media Marketing, School and College Work, Videohive Preview, Viral Marketing Campaign, Mobile Phone App, Business and Promotional Presentation, Home Video, Theme Tune, Youtube Channel Intro / Outro, Crowdfunding Video, Background Music, Slide Show, Documentary, Cinema, TV Promotion, Web, Sports Media, Party / Gig Promo Video…
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