Bubblegum Pop - a Kind of Pop Music

Bubblegum pop - a kind of pop music, which is characterized by catchy (often "sweet") melody, simple clear arrangement, built on repetitive elements and plain text, as a rule, the youthful, romantic, playful nature. Bubblegum, whose products are designed for children and young people, merges with the notion of "manufactory" pop music.

The music press is usually pokes fun bubblegum pop, "It is a form of popular music, which to an extent sickeningly sugary that I want to close up the ears of chewing gum" - a definition of bubblegum given in the
book «Book of Bad Songs» humorist Dave Berry.

History

It is believed that the roots of the bubblegum go to rhythm-and-blues and doo-wop. The proto-bubblegum includes two hits from 1951: “Aba Daba Honeymoon” and “The Hut Sut Song”. A part of early rock-and-roll (especially “Tutti Frutti”, where Little Richard replaced the “vulgar” part of the text with sheer nonsense) was also close to the bubblegam (in the sense of the text). The Bubblegam classics of the early 1960s include The Loco-Motion (Little Willow, 1962), as well as garage-rhythm-and-blues semi-parodia: Louie Louie (The Kingsmen, 1963), Hanky ​​Panky (Tommy James and the Shondells, 1964) and "Wooly Bully" (Sam the Sham and the Pharaohs, 1965). All of them, however, had more or less natural origin.

The first conscious manufacturers bubblegum as a commercial product-pipeline steel Jerry Kasenetz and Jeff Katz, the company formed a Super K Productions (who later entered into a strong commercial alliance with Buddah Records). It was this duet that brought “Little Bit o 'Soul” (Music Explosion) “Beg, Borrow and Steal” and “Yummy Yummy Yummy” (The Ohio Express is real, but incompetent in the studio: all their singles were recorded by session musicians).

K&K’s “spiritual students” were publisher Don Kirchner and (co-author of Hanky Panky) Jeff Barry. Kirchner in 1966 created The Monkees, and Barry made a significant contribution to the repertoire of this first in the history of "manufactory" group. The same Kirschner and Barry came up with a multi-ensemble The Archies, whose greatest hit "Sugar Sugar" became a bestseller in 1969. Then a few more cartoon groups appeared: in the USA - The Pussycats, The Hardy Boys, Groovie Goolies, The Sugar Bears; in the 

UK - The Wombles.

In the early 1970s, bubblegirl pop became more diverse: it appeared rudimentary sensuality (David Cassidy, The Partridge Family), teenage charm (The Jackson 5, The Osmonds) and charming naivety (The Middle of 

The Road, The New Seekers). Samples of the “quality” bubblegame were created in 1971–1973 by Mungo Jerry (“Alright Alright Alright”, “Wild Love”) and also glam rock stars: Gary Glitter, Alvin Stardust, T. Rex, Sweet, Mud, Suzy Quatro.

With the advent of ABBA, who turned bubblegum in the form of high art, the genre seemed to be condemned to death, but has found an unexpected birth in the works Ramones punk pioneers. Joy Ramone 

characterized the music of his group as “nouveau bubblegum with teeth” (“neo-bubblegum that bites”). Perhaps the latest "true" representatives of this trend were the Scots of The Bay City Rollers. In the 1980s and 1990s, bubblegum-pop began to mutate, acquired studio gloss and gradually grew into all directions of pop, dance and rock music.